Loop Advertising — Advertiser Terms & Conditions

Loop Power Technologies Ltd (company number 16978364), registered at Sychpant Farm, Cwmsychpant, Llanybydder, Wales, SA40 9XJ (“Loop”). These terms apply to every bid placed for, and every advertisement displayed on, Loop charging station screens.

Placing a bid means accepting these terms.

1. What is being sold

1.1 Loop sells industry-category exclusivity in a town for one calendar month. The winning advertiser is the only business in its industry category shown on Loop screens in that town for that month.

1.2 There are eight advertising places per town per month. Many industry categories may be eligible; the eight highest leading bids across all categories take the eight places.

1.3 One advertisement per place. Each advertisement is a still creative displayed for 15 seconds in a repeating rotation while host venues are open.

1.4 A place is a category exclusivity, not a named screen. The advertisement is shown on the Loop screens operating in that town during the display month. Loop may add or remove screens during the month. Screens added during the month are included at no extra charge; no refund or credit arises if the number of screens changes.

2. Bidding

2.1 Minimum bid £50 per category per town per month. Bids rise in £10 increments.

2.2 One bid per business per town. Related businesses and trading names under common ownership count as one business.

2.3 Loop assigns each bid to an industry category and may merge or rename categories to keep them meaningful. Loop’s decision on category is final.

2.4 The highest bid in a category is that category’s leading bid. The eight highest leading bids across all categories win the eight places.

2.5 If two current bid amounts are equal, the bid that reached its current amount first has priority. A raised bid is treated as received when that new current amount is received.

2.6 Bidding closes at the published date and time. The close is hard: no extension.

2.7 Losing bidders pay nothing. A winning bidder pays the amount of its own winning bid.

2.8 A bid is an offer to Loop. No contract is formed until Loop confirms the bid has won and Loop’s invoice is paid in full.

2.9 Loop may decline any bid, including from a business in an excluded category (clause 6), and may withdraw a category or a place before the close.

3. Payment

3.1 Loop invoices the winner after the close. Payment must clear before the advertisement is displayed. There are no exceptions.

3.2 If payment has not cleared by the date stated on the invoice, Loop may offer the place to the next-highest eligible bid in that category or to another category.

3.3 Loop Power Technologies Ltd is not VAT registered. Invoices carry no VAT.

3.4 Once an advertisement has gone live, the fee is non-refundable, except where clause 5.4 applies.

4. Artwork

4.1 Artwork specification: portrait, 800 × 1080 pixels, PNG or JPG. No small text. No critical content in the lower quarter of the frame.

4.2 Artwork is due three days before the display month begins. This is a deadline so that Loop can schedule and push the creative in time. It is not a forfeit: missing it does not cancel the booking or the fee, but Loop cannot guarantee a first-of-the-month start if artwork arrives late.

4.3 If the advertiser has no artwork, Loop will produce a basic text-and-logo advert free of charge, including one round of revisions.

4.4 The advertiser confirms it owns or is licensed to use everything in its artwork and that the advertisement is lawful, accurate and not misleading. The advertiser indemnifies Loop against any claim arising from its artwork or the claims made in it.

5. Display

5.1 Advertisements run during host venue opening hours. Loop does not control venue opening hours.

5.2 Loop does not measure or guarantee impressions, views, plays or audience numbers, and makes no representation about them. Loop sells presence and category exclusivity.

5.3 No downtime credit is given for individual screens that are switched off, faulty, obstructed or removed during the month.

5.4 If Loop fails to display a paid advertisement on any screen in the relevant town for substantially the whole display month, Loop will refund the fee in full. This is the advertiser’s sole remedy.

5.5 Loop may remove or replace any advertisement at any time to comply with law, a regulator’s direction, a host venue’s reasonable objection, or Loop’s own advertising policies. Where Loop removes an advertisement for a reason that is not the advertiser’s fault, Loop will refund pro rata for the remainder of the month.

6. What may and may not be advertised

6.1 Loop welcomes advertising from any lawful business, trade, profession or organisation, in any industry category Loop offers.

6.2 Loop will not accept advertising for:

• any business whose principal activity is the sale of food or drink for consumption on the premises, or the operation of a pub, bar, nightclub, café, restaurant, hotel or other licensed hospitality, nightlife or entertainment venue — Loop screens sit inside those businesses and will not carry advertising for their competitors;
• pornography or adult content;
• gambling, betting or prize draws;
• alcohol, tobacco, vaping or controlled substances;
• firearms or weapons;
• political advertising or advocacy;
• content that is misleading, offensive or discriminatory.

6.3 Loop complies with the CAP Code and may require changes to artwork to meet it.

6.4 Loop’s decision to reject or require changes to an advertisement is final. Where Loop rejects artwork before go-live and the advertiser does not supply compliant replacement artwork, clause 3.4 applies.

7. Term and publicity

7.1 Every booking is for one calendar month. There is no contract term, lock-in or auto-renewal. Categories are re-auctioned every month and a previous winner has no right of first refusal.

7.2 Loop will not name an advertiser publicly without that advertiser’s consent.

7.3 Loop may publish anonymised auction information, including bid amounts, leading bids, the next valid bid, auction rank or qualification status, and the city Top-8 cutoff. Loop will not publish an advertiser’s identity, contact details or CRM information without consent.

8. General

8.1 Loop’s total liability to an advertiser in connection with a booking is limited to the fee paid for that booking. Nothing limits liability for death or personal injury caused by negligence, or for fraud.

8.2 Loop processes advertiser contact details as data controller in accordance with its Privacy Notice.

8.3 These terms are governed by the laws of England and Wales and the parties submit to the exclusive jurisdiction of the courts of England and Wales.

8.4 Loop may amend these terms between advertising cycles. The terms in force are those published on looppower.co.uk at the time a bid is placed.

Contact

Pete Sives, Loop Power Technologies Ltd — peter@looppower.co.uk